E-mail communication in times of crisis

It's actually a paradox: economic uncertainty can lead to declining customer loyalty, but at the same time, the crisis always holds opportunities for growth. We'll show you how current trends like AI and automation can help you master the growth of your customers' trust. Because with good mail communication, you don't just maintain reputation - you expand it bit by bit.

Customer confidence + successful new ways = business boost for companies

Times of crisis or economic uncertainty are often associated with two things: declining customer trust and new growth opportunities. In other words, customer trust must be built and maintained through new channels. But if this is successful, it can result in a major economic boost. But how does customer trust grow? Direct personal contact is indispensable for this. Despite the emergence of new ways to communicate with customers, such as social media platforms, chat apps and video conferencing tools, email remains the most important contact channel for businesses. The opportunities are clear: Take advantage of the opportunity to build and deepen a customer relationship with every email you write. AI can provide support here.

Improve mail communication now!

AI-powered emails: is it worth the effort?

There are many ways to use Artificial Intelligence for your mail communication: There are AI-powered email generators or AI email assistants that help compose entire emails, draft responses, and create engaging subject lines. Some AI assistants go even further and suggest the best time to send the email to specific recipients. With such features, you can save time and achieve higher open rates. The technology allows you to focus on what matters in the end: customer engagement. The topic of support from AI has been coming up more and more in the general public, especially lately. Here, it is not only met with approval. Despite this, AI is a valid option for keeping one's own area of responsibility free of repetitive and routinely executable to-dos in order to have more time for creative work and direct customer contact. Our experts agree: effective mail communication in the B2B sector requires automated signature management as an important supplement in addition to help from AI-supported mechanisms.

Email signature automation and branding

One of the easiest areas to tap into untapped potential is branding. Building brand awareness is one of the first steps to successfully attracting customers. To make your brand recognizable, you should increase its presence. The email signature is an often underestimated place to promote and unify your brand in terms of recognition and presentation.

Professionalism is the order of the day here. One important rule: cluttered and overly lush signatures create clutter and do the opposite of what is intended to be achieved. Key elements such as the company logo, contact details, links to company websites and social profiles should be included in a subtle, non-intrusive way. If different signature templates are to be used for different teams, it is important to ensure consistency in design across all corporate signatures. After all, inconsistency or carelessness in email signatures can easily damage brands. This also applies to emails sent without any signature at all, such as automated replies: personal closeness and recognizability are otherwise lost too quickly.

Leaving it up to employees to set up signatures themselves often causes problems. Whether it's poor usability, excessive technical requirements, or a lack of access rights: in this way, the idea that actually makes sense leads to new problem areas. This is where the automation of e-mail signatures comes into play. Using special signature management software, marketing teams can create a professional email signature within minutes and distribute it to all employees. Once the design is complete, the software takes care of the rest, adding the signatures to all outgoing emails!

Email signature marketing: often untapped potential

According to statistics, the average office worker sends about 200 emails per week. That means a company with 100 employees sends over 1 million emails per year! Adding clickable banners to business signatures can easily turn emails into engaging marketing tools. Assuming that each email is opened twice by the recipient and the average click-through rate for signature banners is 0.4%, 100 employees results in nearly 9,000 conversion opportunities from emails alone. Personalizing email marketing content for specific recipients can increase conversion rates even further. This makes email an extremely effective marketing channel, and a low-cost one at that.

An effective way to improve your mail communications

To get the most out of your digital correspondence, your standardized management tool should include the following features:

• Add fully branded signatures to emails sent from any email app or device.
• Instant updating of all corporate signatures
• Personalize email signature content based on senders, recipients, or language
• Automate email signature marketing campaigns and report results
• Delegate signature management tasks to non-IT personnel, such as Marketing

Improve mail communication now!

We want to simplify your mail automation including signature management - with Medialine's "M365 additive services". We have the optimal solution for your M365 and Exchange environment: whether signature and autoresponder management or contact management and rule management. Mailbox migration to Microsoft 365, Office 365 and Exchange Online are also no problem. For more information, write to us at sales@medialine.ag or visit us here.