HubSpot

One tool for all teams

Thanks to HubSpot, users no longer have to decide which tools to customize to map their processes. Users can organize all teams in one tool and thus make processes very transparent, so that an insight into workflows is easily provided without the need for another tool.

HubSpot offers three key benefits with this unification:

• A centrally regulated database that facilitates coordination
• An intuitive user experience that clearly regulates acceptance
• A common code base that simplifies customization

In addition to intuitive operation and modern design, HubSpot CRM is characterized above all by its diverse application scenarios and maximum functionality of the software.

HubSpot CRM - suitable for fully comprehensive application scenarios

With a particular focus on customer satisfaction, HubSpot guarantees extremely powerful customer management through its extensive software depth. On the basis of a HubSpot CRM tool, individual so-called hubs can be flexibly added or debited according to customer needs. Hubs are  individual workspaces within HubSpot that  easily ensure seamless collaboration between different teams.

The CRM hub as a basis

This free CRM system serves as a central element on which other business units are built. It is designed to support your business and ensure growth with careful customer management. As the basis for the bookable hubs "Marketing", "Service" and "Sales",  the CRM Hub   represents a shareable database that centrally manages contact data management, company records and forms. Contextual information can thus be shared more easily across teams and, for example, documents from all booked hubs can be used. In addition, the customer communication of individual teams is centrally organized and thus visible to everyone, so that information does not have to be requested several times from the customers, but can be optimally tracked uniformly.

The Marketing Hub

The Marketing Hub serves, among other things, to generate leads and build valuable customer relationships. Potential customers should be found more easily through the support of the hub  and a trusting relationship should be built. Above all, the use of the Marketing Hub means that your company will quickly gain attention, you can monitor your converted leads more easily and collect extensive reports so that other hubs have access to it in order to continue using the information. Significant advantages in working with marketing are:

• The use of data for problem-free segmentation and coordination of target groups
• Automated contact maintenance and transfer of leads
• To be able to map a uniform content without outside help
• Easy reporting
• Unified messaging to make it easier to collaborate

The Sales Hub

The Sales Hub serves as a data tool for all potential customers as well as task management for faster business deals.  Conversations with customers can now be started more easily through calling features or e-mail sequences and, above all, continued. Especially in sales, strengthening relationships is an essential step. The Sales Hub supports this through the simplified scheduling of meetings or a live chat, with which the contact with the customer is maintained continuously. Another central point is the management of customer contacts in order to present offers more easily and to be able to map a uniform and fast sales analytics and reporting. The special advantages in cross-functional coordination through the Sales Hub provide the following advantages:

• Collected data can help prioritize contact and simplify status predictions for contacts
• Sensibly used automated customer acquisition
• Easily deliver openly accessible sales enablement content
• Rapid reporting of employee efficiency supported by forecasting and sales analysis
• Unified messaging to make it easier to collaborate

The Service Hub

The Service Hub serves your company as a far-reaching customer service tool to support your customers in the long term with problems and questions. The first-class service in customer service is clearly the focus. This is achieved by combining the support channels through, for example, a common ticket system and centrally  controlled team management. Support can also be  better scaled by automatically distributing tasks  and   eliminating the need to assign them manually. Factors such as templates for tickets and a knowledge base for faster processing of customer inquiries play a central role here. The Service Hub is intended to promote not only reactive, but above all proactive service, especially in the place of support. It is about processes such as ticket reporting, about being able to draw experience from previous tasks and to use them anew. The definition of employee performance is also possible through this proactive service. The advantages are obvious:

• Existing data can be used for a better understanding of individual customer backgrounds
• Automated processes are played back to solve customer problems efficiently and quickly
• A knowledge base is created that reflects the brand's know-how both internally and externally
• Reports on tickets and tasks are created, which allow insights into both the clientele and your own service
• Communication can be mapped directly in the CRM system

HubSpot CRM and Medialine

Medialine is the first system house in Germany to be a partner of Hubspot CRM. As a strategic IT partner to our customers, we know  the requirements for functional and well-integrated  software products exactly. With deep technical know-how, we implement Hubspot CRM in the DNA of companies and service providers. In addition to intuitive operation and modern design, HubSpot CRM is characterized above all by its diverse application scenarios and maximum functionality of the software.  With HubSpot CRM, you can manage your customer relationships professionally, transparently and efficiently.

If you would like to learn more about HubSpot and its possible applications, please contact your contact person at Medialine or write to sales@medialine.ag.

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